November 20, 2017
Article

Ways Music Can Affect Your Mood and Mind

Music is known to tap into various parts of the brain that is why many experts treating depressed or anxious patients use it. The meter, timber, rhythm and pitch of music is managed in areas of the brain that deal with emotions and mood.

Research indicates that music stimulates emotions through specific circuits in the brain. These key areas are the hippocampus, prefrontal cortex and the parietal lobe. We can easily see how music and the brain engage mood and emotion when a child smiles and begins to dance to a rhythm. The child is experiencing feelings of joy from the music. We also see this when parent and child connect through a song such as a lullaby.

Music is also a physical experience. One reason for this is a hormone related to bonding called oxytocin. The “cuddle hormone,” as it’s sometimes called, can be released by singing.

Listening to music can create peak emotions, which increase the amount of dopamine, a neurotransmitter that is produced in the brain and helps control the brain’s reward and pleasure centers. We often feel emotions are experienced from our heart, but an enormous part of emotional stimulus is communicated through the brain.

Our newfound understanding of how music affects the brain and heart is leading to innovative ways to utilize music and the brain to create emotional understanding between people. Music can evoke the deepest emotions in people and help us process fear, grief, sadness, and resentment, even if these emotions are held on a subconscious level.

For thousands of years, chanting has been a form of music that has been used as a vehicle to form a deeper spiritual connection in the brain and mood. This is especially true of the sound “Om”, which is said to contain every sound in the universe within it. As we chant Om, we can release mind chatter through music and our focus shifts to a deeper spiritual connection. But chanting also benefits people’s physical body as well as their spiritual one.

Music does not only change your present feelings; it can alter your future mood as well. Even if you close Spotify, the music that you just listened to can significantly change your brain waves for the hours or even days to come.

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November 13, 2017
ARTICLE

The Rise of EDM Festivals

Over the last few years there has been an explosion of EDM festivals that matches the growth of pop/rock festivals in the 1970’s. EDM festival circuits have grown to include events such as Electric Forest, Escape From Wonderland and Dancefestopia.

EDM musicians have mostly abandoned the performance practices of DJ booths to take on those of a pop or rock stage artist with musical sets like a rock concert, larger-than-life stages and endless visual spectacles such as animatronics, video projections, LED screens and pyrotechnics.

Live shows are the most profitable source of income, with the cost of DJ’s touring being extremely low. Meanwhile, the demand is skyrocketing. Promoters are capitalizing on the live experience with wildly successful EDM festivals including the Electric Daisy Carnival, Hard, Tomorrowland, and Electric Zoo. While the genre began as an underground movement in the 1980s - EDM is now coming of age, and in a big way. A generation of music fans are shifting their musical gaze from the hip-hop driven popular music that dominated the 2000s, to the polished sounds of house, trance, dubstep, glitch, breaks, and the dozens of other sub-genres.

Today, LiveNation, the largest concert promoter in the world, views electronic dance music festivals, as it’s greatest growth opportunity.

The popularity of electronic music has led to it transforming seemingly overnight and generally associated with LSD, ecstasy, abandoned warehouse parties, and homosexuality, to over the top spectaculars overflowing with sensory overload of every kind. In the process week long festivals like Ultra Music Festival, Electric Daisy Carnival and Coachella have become household mega-brands. Their economic viability is very real; just one weekend can generate hundreds of millions of dollars for local economies and promoters.

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